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charity: water

Year

2026

Disciplines

Growth Marketing | Performance Creative
178%
Increase in Monthly Donors Acquired
167%
Increase in Spend While Lowering CAC
39%
Increase in Donor Subscription Rate

charity: water needed a partner who could scale paid social spend fast without letting cost per acquisition climb alongside it. The question was simple: could budget grow 3x while still hitting efficiency targets?

SocialScience rebuilt charity: water's digital media program from scratch, restructuring campaigns and optimizing budget across Meta, Google, and Bing. We developed new creative to fuel the program, ran systematic audience tests to uncover the highest-converting donor segments, and implemented LTV-based bidding to prioritize the best donors. The result: spend scaled 3x while CPAs stayed efficient.

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"SocialScience brought a rigorous analytical view but in understandable ways. They shared their work, invited questions, and allowed us to learn alongside instead of gate-keep and hold on to what they knew. It not only helped performance but us and our team as well."
Elon Musk
CEO, Space X