The “Social” is because we specialize in social media, and the “Science” is because, well… social is a science. Our team of number-crunching creatives and data scientists utilize millions of data points to optimize campaigns and consistently drive performance for your brand. Social is different, and we’re built for it.
Our approach to campaign execution is a scientific method: Hypothesis, Test, Revise, Repeat. On the media side this means targeting, AI-based optimization, emerging technology, and fluency in diverse measurement methodologies. On the creative side, it means learning-based architecture, platform-specific asset production, and creative optimization. We’re constantly capitalizing on what’s working and ditching what’s not.
We analyze previous campaigns to identify gaps, discover opportunities and define success. We collaborate closely with your brand to align on goals and define requirements. The result is an informed media plan with appropriate creative directions.
We run our campaigns with learning objectives in mind. Which audiences perform best? Which messages resonate? What images attract? Within a few days, we begin to develop an accurate picture of performance.
In this critical stage, the campaign is optimized based on learnings from creative and media. Ad concepts are honed, audiences are tweaked, architecture is adjusted, and performance is improved.
Our data doesn’t sit in a dusty old spreadsheet. Detailed reporting makes the next iteration of the campaign even more efficient. And on, and on, and on it goes.
Our content studio is uniquely structured to build social-first creative. Every asset we produce is informed by real-time data and social specific insights – getting the right message to the right audiences at the right time. Say goodbye to creative delays and uninformed creative strategies. The Studio is where magic is made, and most brands choose us for this capability.