Credit Karma

Credit Karma had ambitious ROI goals for credit card signups on paid social channels. To reach these goals, they required a stronger mix of UGC, animated content, and static ads. SocialScience's creative expertise led to more app usage and overall credit card applications, helping CK exceed their revenue expectations.

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After the success of credit cards, SocialScience moved to other Credit Karma offerings, including personal loans, auto insurance, and more. UGC content continued to be a strong performer and beat expectations across multiple lines of business.

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