Like many venture-backed Fintech firms, One Finance was growing their customer base via multiple digital channels. However, social platforms proved uniquely challenging. They partnered with SocialScience to hit aggressive year-end goals and maintain the quality of new accounts.
One had seen success in affiliate marketing and search, but struggled to achieve similar results in social. The problems were twofold: it was difficult to determine which audiences could deliver efficient results at scale, and creative testing was a challenge with limited brand assets and little on-demand reporting. With a significant end of year account goal on the horizon, One was looking for a partner who could scale their account production while maximizing their budget efficiency.
SocialScience recommended a number of changes and optimizations that dramatically improved One's performance and ability to scale on Day-1. Targeting improved through value-based lookalike and intent-based audiences. Creative tests quickly determined best-performing headlines, product imagery, asset-types (static, video, animated), and social-proof. On the reporting side, SocialScience developed an automated data-merge process to marry platform data with customer data so real business KPI's could be monitored daily.
Well, here's what One had to say about us:
"We were a fast growing series A start-up when we first engaged SocialScience. We needed a partner who could not only bring us industry expertise and thought leadership, but who could handle the high tempo testing and ongoing reporting required to scale our business. SocialScience did just that and then some! We couldn't have grown the way we did, or achieved the success we have, without their help!"
-One
