FOY is revolutionizing consumer’s approach to pain management. Offering a variety of CBD products, the brand is focused on helping consumers become the happiest, healthiest version of themselves. Following a year of notable growth, FOY called on SocialScience to help them growth their brand and foster engagement organically on Instagram.
Having just inked partnership deals with Thrive Market and Neiman Marcus at the start of 2021, FOY was in need of a creative production partner that could help them build social-first content for their Instagram page. While they had a robust set of lifestyle photography on hand, they were unable to drive notable engagement among their page followers. FOY was in need of a production partner who could take their creative to the next level – leveraging social-specific insights and best practices.
SocialScience produced a series of studio photography concepts shot specifically for Instagram’s feed and story placements. These images improved upon previous brand content by utilizing negative space and a clear product focus, making the photography more disruptive in feed. SocialScience also used animated text to create greater visual intrigue, guiding the viewer's eyes from benefit, to product, to brand.